Community Mobilization and Individual Behavior Change

//Community Mobilization and Individual Behavior Change
Community Mobilization and Individual Behavior Change2017-01-02T11:33:08+00:00

Our Approach

WI-HER uses participatory and community-led processes to engage communities for mobilization and individual behavior change. We work with community members and individuals to develop a road-map to positive behavior change that promotes and results in greater social and gender inclusion in communities, leading to better, healthier lives for women, men, girls and boys. Our team can develop and implement community mobilization and behavior change interventions for development programs in any sector with extensive experience in gender, health, education, agriculture and energy. Specifically, our team can:

  • Advise groups on evidence-based behavior change activities and programs;
  • Design and implement, in collaboration with local partners, change interventions that lead to measurable impact and results;
  • Coordinate and facilitate capacity-building programs for behavior change.

Project Audits

WI-HER staff are experienced in integrating gender into new and ongoing programs, and can work with organizations and programs to develop targeted messages to promote service uptake and/or behavior change among women, men, girls and boys. As a part of our approach to create sustained behavior change that leads to gender equality, we conduct literature reviews on social and behavior and gender in in any sector. We have experience in developing, and subsequently conducting project audits to review how SBC approaches have been applied in past and current development programs. As a part of project audits, we track and review of outcomes in projects through the utilization of sex-disaggregated data. To supplement desk research, our staff conducts interviews with key stakeholders working on audited projects to gain first hand data on how gender-sensitive approaches are applied and utilized.

Technical Materials & Presentations

WI-HER also assists in the creation and presentation of written technical resource materials tailored to a variety of audiences to ensure that the importance of individual behavior change is understood and accepted among stakeholders. We are skilled in developing and adapting technical resources to a variety of audiences and can tailor our presentations to include participatory training methods and informational sessions on basic gender-sensitive behavior change strategies that are applicable to any programmatic context. Staff have presented work on behavior change through webinars, at national conferences such as APHA, and in university settings.